How to Leverage Social Media to Build Your Book of Business How to Leverage Social Media to Build Your Book of Business
Propel Your Cosmetology Career Using the Power of Social Media Platforms
In this day and age, it’s not exactly a secret that social media is kind of a big deal, to put it lightly. In fact, 74 percent of millennials use Facebook as their number-one social media platform, followed by Instagram at 59 percent. Meanwhile, three-quarters of Gen Z-ers use Instagram as their primary social media platform, along with Snapchat at 63 percent, followed closely by YouTube at 62 percent.
Social Media and Cosmetology Careers
So what does this mean for those of us in cosmetology careers, or thinking about becoming a cosmetologist?
Well, for one, it means relationships and connections are largely built and maintained online now. This is actually good news because it means you can reach more people without having to meet them in person right off the bat. What’s more, 50 percent of shoppers in a recent survey said they’ve bought a product or booked a service based on a recommendation on social media, and the average consumer mentions various brands 90 times per week in their online social interactions. That’s some pretty compelling evidence in favor of leveraging social media platforms for your business.
But where do you start?
With all the possibilities (and competition) out there, how do you make yourself stand out among the crowd?
Here at Eric Fisher Academy, we believe marketing yourself on social media is a critical part of your success in a cosmetology career. That’s why we build it into our cosmetology school curriculum. Below, we share a few tips and tricks to help get you started on the right social media foot.
Choose the Right Social Media Platforms
Your message is only as effective as your means of communication. You might have the greatest content in the world, but if you’re sharing it on platforms that your potential clients don’t use, then it doesn’t matter.
As the stats shared previously show, if you want to reach millennials and Gen Z, Facebook and Instagram are the way to go, and you may also consider Snapchat and YouTube. In particular, Instagram is going to be a powerhouse platform for most people working on becoming a cosmetologist. Its visually-based format, the style of its feed, and the variety of ways you can post content (Feed, Stories, Reels, etc.) make it a versatile tool to have in your marketing lineup.
Level Up Your Imagery
In order to make your brand stand out, you need to have incredible images (and even videos), especially on Instagram. Make sure all photos and videos you shoot are in well-lit areas and taken from good angles. You can find a number of free or low-cost photo editing apps for both Apple and Android devices that can make your photos look like a million bucks. You should also consider checking out Canva, which is a free tool that allows you to design your own social media templates, or choose from hundreds of beautiful pre-made templates.
And when it comes to planning a beautiful IG feed, there’s also an app for that! Apps like Planoly, Later, Plann, and Preview all allow you to visually plan out your Instagram posts from a full-feed view, ensuring your feed, as well as each individual image, is purposeful and engaging.
When it comes to social media, always remember that the primary purpose of any platform is to interact with others! Make sure you respond to and interact with followers who comment, like, and share your content. People crave authenticity on social media platforms, and this is a great way to connect with new people, as well as maintain relationships with current contacts.
Why not ask your current clients to share photos after you’ve colored their hair, or create a custom hashtag for customers to use with their selfies? This is a great way to get some user-generated content, which is hugely engaging. You could even go so far as to create a selfie wall in your salon that makes it more fun for clients to take photos of themselves after they’ve been pampered.
And don’t forget about the ever-important influencers. There are a ton of influencers in the beauty industry, and making connections with them can help your brand make some serious gains. Follow them, interact with them, and make genuine connections with them. It takes some commitment, but it’ll do wonders for your business long-term.
Learning Social Strategies for Kansas Cosmetology
If you’re ready to get started at one of the best cosmetology schools in Kansas, check out our upcoming program dates at Eric Fisher Academy in Wichita. Along with learning all the skills you’ll need to have a successful cosmetology career, you’ll also get valuable instruction on how to use social media to help market and grow your future business. Contact us today to get more info, and be sure to take a virtual tour of the Academy!